Gui Cunha,
Senior Contributor

Gui Cunha brings over a decade of high-performance coaching experience to SportsEdTV, having worked with players at every level—from enthusiastic beginners to seasoned professionals on the ATP and WTA Tours. A PTR Level 3 Certified Coach, Gui is deeply committed to player development and the growth of the game, blending technical excellence with practical, on-court insights.

A decorated player himself, Gui is a 3x national champion, a nationally ranked collegiate athlete, and has competed internationally on the ITF circuit. His competitive background fuels a coaching philosophy rooted in discipline, empathy, and results.

Outside the court, Gui is a dynamic content creator and community builder. Through educational and inspiring social media storytelling, he has amassed a loyal following of over 53,000 tennis enthusiasts in just three years. His content translates complex techniques into accessible tips, empowering players worldwide to elevate their performance and deepen their connection to the sport.

Gui also proudly serves as an ambassador for On, Yonex, Whoop, and Floky—leveraging his platform to grow tennis through brand partnerships, clinics, and global community engagement.