David Sammel,
Senior Contributor

David Sammel is a coach and leader who has mentored several high-performance individuals and teams, delivering tangible results.

Over thirty years he has coached 17 athletes to represent their countries in international team competitions and the Olympics. His specialist knowledge in mindset makes him a sort after advisor to coaches, parents, and competitive athletes. He helps them negotiate the difficult road to the pinnacle of reaching the pros. He has experience managing teams of coaches both at club and academy level, so his lens is incredibly broad. If he cannot help on a specific issue there is every probability, he will know who can.

His key ability is to combine good questions and experience to declutter minds. He is still an active coach on tour, so his skills are actively on display through current results. Coaches come to him because they need candid answers and help with their mind-set, tools that truly help on and off court ... they trust his answers because he has and is doing it. The tennis journey has growing mental strength needs and David helps athletes, coaches and parents cope with the different obstacles and stresses as they arise which allows them to tackle challenges with the confidence of a growing Champion Mind-set. The huge advantage is the effects are immediate. You will walk away from your first session inspired and full of optimism for the future.

“The cost of engaging with David is drastically lower than the cost of going it alone, wasting time, effort and money when he can shortcut the entire process for you...”

Author of several books including the bestselling “Locker Room Power”, he is also the creator of Mindset College, arguably the best Mindset Online program in sport.

He has recently contributed to two leadership books that are also #1 bestsellers, Fit for Purpose Leadership Volumes 1 & 2.

If you are interested in talking to David about his private mentoring programme email