Miami, June 12, 2018 – SportsEdTV has appointed Mike Densmore, President KBS (kirshenbaum bond senecal + partners), a leading advertising agency, to its Advisory Board. With this appointment, Densmore joins a board whose members are uniquely qualified to advise the senior management team of Miami-based SportsEdTV, which is launching its new website this coming July.
“Mike will help SportsEdTV understand the perspective of major brand advertisers in today’s media marketplace,” said Chairman and Chief Marketing Officer Robert Mazzucchelli, “because he lives in their world every day.” He added, “His first job after college decades ago was an internship with my agency, so I am delighted to see how successful he has become, and to now establish a different professional relationship with him as a peer and advisor to SportsEdTV. We’ve come full circle.”
“SportsEdTV is a forward-looking idea that reflects the changes in how people consume media globally,” said Densmore.
He added, “People want to learn online on their own schedule from the best sources possible. Preferably for free. SportsEdTV has figured out how to deliver exceptional video content and provide a high-quality brand environment for advertisers as they connect with consumers around an activity they love – sports. The opportunity exists for SportsEdTV to create some meaningful long-term marketing partnerships with brands that could yield huge upside for both sides while delivering something of real value to viewers. I’m excited to be part of this media innovation.”
Before joining creative powerhouse KBS last year, Densmore was the Global Chief Growth Officer for London-based BBH (Bartle Bogle Hegarty), also known for its creative acumen. His extensive career in advertising has included leadership and growth roles at other notable agencies, including Weiden + Kennedy, Droga5, Arnold Worldwide, JWT, Modernista! and Fallon.
About SportsEdTV: SportsEdTV.com provides free, world-class, online video instruction in over thirty sports. Our expert coaches teach technique, strategy, tactics, strength and conditioning, nutrition, mental toughness, and the unique lifestyle complexities of being an athlete to competitors and sports participants at all levels, from beginner through professional. Everyone can improve by watching our videos. Our “tips of the day” and video analysis of great champions are insightful, and viewers can enjoy our fun “play of the day” features and global news updates on their favorite sports, teams and events. It’s great for athletes, coaches and parents looking for an edge.
Robert Mazzucchelli m 917 822 4828