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SportsEdTV & USPTA Team Up to Help Teaching Pros and Students
SportsEdTV has entered into a three-year relationship with the USTPA, the leading trade association for racquet sports certification and teaching professionals. This relationship, which kicks off at the September 15-19 USPTA World Racquets Conference 2024 in Palm Springs, will help USPTA members develop digital strategies to promote their personal brands, more effectively showcase their talents, and utilize the SportsEdTV digital platform to enhance their business and empower them for greater career success. Additionally, SporsEdTV will assist the USPTA by increasing the awareness of the association through additional sponsorship relationships and exposure.
“Our goal in this partnership is to help the USPTA continue its leadership role in preparing racquet sports professionals for successful careers,” said SportsEdTV Co-Founder, Chairman, and CMO Robert Mazzucchelli. “The organization, which was founded in 1927, has always represented the gold standard in coaching, certification, education, and career development. But with changing technologies, demographic shifts, and the growth of tennis, pickleball, padel, squash, and platform tennis, the use of video content, online media distribution, and mobile technology tools that improve the student learning experience is vital for continued success.”
SportsEdTV’s role in this new USPTA relationship includes providing advice on brand strategy, creating instructional and inspirational content using USPTA professionals and their students, distributing content across all digital channels, and training teaching professionals how to use content and online tools to more effectively market themselves. All USPTA members will be given a free SportsEdTV membership, which will allow them to make and share playlists of content featuring USPTA pros. SportsEdTV will deliver millions of brand impressions annually from this specialized content, helping to build awareness and value for the USPTA brand and the brands of sponsoring partners.
“SportsEdTV has a unique skill set and position in the digital sports market,” said USPTA CEO Brian Dillman. “First, they know our members’ business because their founders were tennis racquets professionals who ran club operations and academies. Second, they are a leading producer of sports instruction content with a global audience so that they will assist our members showcase their expertise through better use of content and media. Finally, they can help train our members to leverage content and technology to develop more successful careers, which directly supports the USPTA’s mission as an organization. SportsEdTV will also be featuring USPTA members in their original content of instructions videos with wide distribution, again enhancing the value of the USPTA brand and our members.”
To support this effort and ensure all members understand this opportunity’s Details, SportsEdTV will attend the USPTA World Racquets Conference 2024, where teaching professionals will learn how to leverage this relationship to build their own personal brand and business.
About SportsEdTV:
SportsEdTV exists to help athletes, coaches, and parents around the world improve and connect. As a leading sports education media company with over 1.2 million followers, we provide FREE video and blog content to anyone in the world with an internet connection. We also offer a global online community — where athletes, parents, and coaches can interact, connect, chat, share content, and find new friends — and a global marketplace of facilities and coaches called SportsEdTV DISCOVER. Our goal is to provide everything an athlete of any age or level needs to improve under one virtual roof. SportsEdTV videos feature tips from world-class coaches and athletes, many of whom are world champions and have been watched by millions of viewers from every country in the world.
About USPTA:
Founded in 1927, the USPTA is the global leader in racquet sports-teacher certification and professional development. With more than 14,000 members worldwide and 17 divisions nationwide, the Association's mission is to raise the standards of racquet sports professionals and coaches and to promote a greater awareness of the sport. Learn more at USPTA.com.
