Miami, June 6, 2018 – SportsEdTV has appointed Matt Makovsky, Chief Executive of New York-based innovation consultancy, Skylabs, and Chief Strategy Officer of Makovsky, a leading independent integrated marketing company, to its Advisory Board. With this appointment, Makovsky joins a board whose members are uniquely qualified to advise the senior management team of Miami-based SportsEdTV, which is launching its new website this coming July.
“Matt brings several important areas of insight to SportsEdTV,” said Chairman and Chief Marketing Officer Robert Mazzucchelli, “because he was a collegiate athlete, and he’s a first-rate marketer, and he’s an innovation specialist.” He added, “Sports, marketing and innovation are the cornerstones of our business, so its a perfect fit.”
“SportsEdTV is an idea whose time has come,” said Makovsky.
He added, “The first point of learning today is online video. The big unknown in the sports learning business marketplace has been how does a company combine the right business model with a consistent stream of high-quality, professionally-produced content. SportsEdTV has nailed the model for teaching sports online and offers the content for free. It’s a big win for everyone. And the fact that they are doing it across dozens of sports is genius.”
In addition to his dual leadership roles at Skylabs and Makovsky, Makovsky was Manager of Strategy, Marketing and Business Development at the National Football League from 2007 to 2009. Prior to the NFL, he worked in Hill & Knowlton’s sports marketing practice in London from 2005 to 2007, where he focused on Olympic Games sponsorship activation.
About SportsEdTV: SportsEdTV.com provides free, world-class, online video instruction in over thirty sports. Our expert coaches teach technique, strategy, tactics, strength and conditioning, nutrition, mental toughness, and the unique lifestyle complexities of being an athlete to competitors and sport participants at all levels, from beginner through professional. Everyone can improve by watching our videos. Our “tips of the day” and video analysis of great champions are insightful, and viewers can enjoy our fun “play of the day” features and global news updates on their favorite sports, teams and events. It’s great for athletes, coaches and parents looking for an edge.
Robert Mazzucchelli m 917 822 4828