What Most Sponsorship Pitches Get Wrong
Drawing on 19 years as Emirates’ Global Head of Sponsorship, Roger Duthie explains why most sponsorship pitches fail by selling reach instead of relevance, and brand-fit outcomes [...]
MEDIA BLOGS
The Hidden Value of Athlete Autographs: NIL, Memorabilia, and Market Scarcity
NIL is reshaping sports memorabilia by turning athlete autographs into powerful revenue streams. [...]
Game, Set, Success: How Tennis and Sports Paved the Way for My Business Triumph
Parsa Samii demonstrates how skills and lessons from tennis, such as discipline, strategy, and resilience, are instrumental in achieving success in the business world. [...]
How Athletes Can Use Social Media to Build Their Personal Brand
Social media is a powerful tool for athletes to showcase their skills and build their personal brand. Discover the best practices for athletes on social media. [...]
ESPN: One Giant Leap for Fankind
A walk through sports history with the man who changed it. [...]